Digital, User Experience & Design Lead

Mendix (a Siemens Company)

Lead UX Designer

Lead UX Designer for the EMEA Expert Services UX division. Initiating and nurturing UX practice and strategy. Hands-on involvement on client projects, working closely with stakeholders on enablement and (co)development on a wide variety of UX skills such as Service Design, User Research (mostly qualitative), UX workshops and Sprint 0s, Wireframing and HiFi UI designs, frontend implementation (HTML, CSS, SASS, ReactNative) and building Center of Excellence; Design Systems or Playbooks.

2020 - Present

Essent

Digital, UX and Design Expert

• UI Visual Design (Sketch, Adobe XD). Designing and developing click- and high fidelity prototypes using Invision, Invision Studio, Sketch, FramerX, Axure and HTML/CSS.
• Responsible for CRO and usability optimization of several existing and new Essent Energy+ propositions.
• Leading and executing datadriven UX processes. Among which coordinating and conducting user testing and surveys, collecting onsite feedback using HotJar and analyzing screen recordings.
• Multi-disciplinary Digital team and head of UX chapter, reporting directly into Essent VP of marketing and other internal and external stakeholders.
• Owner of the Innogy/Essent Usability Lab.
• Organizing workshops with stakeholders to be able to visualize use flows and customer journeys.
• Ambassador of datadriven design, collecting and analyzing data from Google Analytics, HotJar Heat maps etc.
• Setting up and maintaining the Innogy NL Design System and composing UI Style Guide e.g. Atomic Design. A solid base for digital transformation.
• Product Owner role, breathing the agile way of working.

2018 - 2020

SuperBrave Agency - eHealth Ventures Group

UX/UI designer

• Initiation and validation of usability and CRO optimization plans for client's websites.
• Building bridges between marketing, development and management.
• Hands on design work ranging from mapping customer journeys to carrying out user research and working on wireframes and detailed mock-ups and interactive prototypes for clients in the eHealth industry.
• Ambassador of datadriven design, collecting and analyzing data from Google Analytics, HotJar Heat maps etc.
• Product Owner role e.g. determine priorities and weigh choices by importance.
• Optimizing the total online (UX) experience of customers through the combination of service design, user research and ux strategy.
• Providing future proof creative and functional solutions for the end user.
• Presenting research and designs convincingly to in- and external stakeholders. Involve and delight them in the UX process.
• Setting up and maintaining the client's Design Systems and composing UI Style Guide e.g. Atomic Design.

2018

ACES Direct

UX Visual Designer

• Part of multi-disciplinary E-Commerce team.
• Reports directly to managing director and other internal and external stakeholders.
• CRO and usability optimization of webshop.
• UX lead e.g. visualizing customer journeys. Give direction to the UX policy and strategy.
• Ambassador of datadriven design, collecting and analyzing data from Google Analytics, HotJar Heat maps etc.
• Collecting and processing user insights with e.g. heat maps, surveys, onsite feedback and screen recordings.
• Web design of landing pages and brandshops using HTML5, CSS3, SCSS and javascript.
• Designing a variety of offline creatives.
• Creation of animations and video editing.
• Social media and IAB bannersets (both animated and static).
• Direct mailings, digital newsletters, (layout of) internal communication, digital publications.
• POS and exhibition material.
• Design and rollout of Word and PowerPoint templates.
• Corporate identity development and monitoring, also for new solutions and services.
• Direct alignment with printing companies, internal and external clients. Presenting concepts.
• Sharing knowledge regarding UX, design, E-Commerce and SEO copywriting.

2014 - 2018

redcoon Benelux

Graphic, UX Designer

• Designing webshop banners and digital publications.
• CRO and usability optimization of NL, BE and FR webshops.
• UX and UI design, wireframing, prototyping. Perfect balance between UX and aesthetics.
• Web design of landing pages and brandshops, using HTML5, CSS3, SCSS and (basic) javascript.
• Designing a variety of offline creatives, such as advertisements, brochures and magazines.
• Animations and animated banners, social media and IAB bannersets.
• SEO optimization, writing content.
• Designing, initiating and sending newsletters and e-mailings to a customer database of approximately 650.000 subscribers.
• Designing brand shops for a variety of A-brands such as Siemens, Samsung, Denon etc.
• Design and rollout of Word and PowerPoint templates.
• Corporate identity development and monitoring, also for new solutions and services.
• Direct aligment with printing companies, internal and external clients. Presenting concepts.
• Sharing knowledge regarding (UX)design, E-Commerce and SEO copywriting.

2013 - 2014

SAKER Sportscars Europe

Visual, Web Designer - Marketeer

Responsible for the complete design of a variety of on- and offline creatives. I developed and monitored the corporate identity, and set up a corporate identity manual.

Furthermore I designed, initiated and send newsletters, direct mailings and e-mailings to the international customer base. Attending all race events both locally and internationally I wrote press releases, race reports, promotional texts, news reports and technical info texts.

I designed and developed the new multilingual Saker Sportscars website and corresponding offline creatives in Dutch, English and Chinese. I was responsible for organizing meetings, guided tours, fairs and events (including the unveiling of new models). I attended race events as a hostess, marketing and PR contact.

2009 - 2012